- AR Redefines Museum Experience
- Snap Expands to Culture
- Future Impact of AR
The developers of the widely recognized application, commonly associated with humorous filters, have expanded their operations to include culture and the arts. They now offer museum visitors novel opportunities to engage with history at renowned museums and galleries.
Rishi Sunak, renowned for his tech affinity, may find a potential resolution to his diplomatic dispute with Greece over the Elgin Marbles through Snap’s augmented reality (AR) experts.
By expanding into culture and the arts, the application developers commonly linked to humorous filters provide visitors with new opportunities to experience history at prestigious museums and galleries globally.
Reimagining exhibitions at the Rijksmuseum in Amsterdam, the Art Basel fair in Miami, the Design Museum in London, and most recently, the iconic Louvre in Paris have all been accomplished with Snap’s augmented reality.
QR codes or the Snapchat camera enable mobile devices to view 3D reconstructions of long-lost artwork and other historic monuments housed in the museum’s Egyptian antiquities department.
If it’s acceptable for the Louvre, could the British Museum also permit the return of the Elgin Marbles to Greece?
“Holding history in your palms”
“Discussions have been initiated,” says Donatien Bozon, director of Snap’s augmented reality studio in Paris.
His fourteen-person team, established to integrate augmented reality into art, culture, and education, demonstrates that Snapchat’s technology goes beyond adorning users with virtual dog ears.
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Cultural institutions want to utilize the app’s 750 million users to provide new experiences to regular visitors without needing additional physical space.
“We were certain we could utilize not only the front camera but also the back camera of the phone,” he says.
“The world is augmentable,” he further states. “And open up so many opportunities.”
The Louvre houses a digital replica of the 222-ton granite Luxor Obelisk. Initially contemplated for placement in the atrium, the museum collaborated with Snap to install one virtually.
However, AR can’t replace the actual object, says Bozon. “It’s augmenting the experience, not replacing it.”
While not a resolution to the Elgin Marbles dispute, AR has been experimented with by the British Museum, primarily for children’s Parthenon and Roman Empire tours.
Snap’s director of computer vision, Qi Pan, believes AR is anticipating a “hardware paradigm shift” despite the failure of past attempts.
Pan’s London team oversees the operational aspects of the company’s technology, emphasizing both mobile devices and a potential future with AR glasses.
AR glasses will allow users to perceive it in the physical environment.
Pan is particularly concerned that AR is expecting a “hardware paradigm shift” despite the failure of past attempts. The forthcoming mixed reality headgear from Apple could disprove his claim.
AR artwork is currently appealing due to its accessibility for users with smartphones and creators who bring their vision to life.
English artist Doddz amassed a six-figure income instructing himself on creating AR artwork at home during the COVID-19 pandemic.
Bozon asserts, “A decade ago, pursuing a career as a YouTuber was not a viable option.”
In ten years, constructing with AR will be a legitimate occupation for thousands of individuals.
We can only pray that the marble row will also conclude by then.
