- Travelodge Hotels Sold Out for Taylor Swift Concerts
- Record-Breaking Earnings Fueled by Concert Demand
- Key Events Driving Sales Growth for Travelodge
The budget hotel chain Travelodge has already sold out of rooms near next year’s Taylor Swift concerts.
Fans are already vying for tickets to the superstar’s upcoming performances.
Several hotels in Edinburgh, Liverpool, and Cardiff, as well as those adjacent to Wembley, are completely booked for the upcoming summer dates.
Beyonce and Harry Styles’ concerts this year contributed to the company’s record-breaking half-year earnings, which increased by nearly 50 percent.
The group’s revenue increased by 22,4% to £478,7 million in the six months ending on June 30.
Travelodge’s underlying earnings increased by 48 percent to £104.5 million during the first half of the year, bolstered by demand related to concerts and events; the company expects full-year figures to exceed 2022.
Additionally, Six Nations rugby, the Grand National, and the London Marathon were significant sales drivers.
Revenue per room, a key performance indicator, increased by 20.7% to £54.92.
