- Piracy Shield blocks 528 IPs, 114 websites streaming free premium content
- AGCOM’s Piracy Shield aims to eliminate illegal streaming in Italy
- No current UK plans for Piracy Shield, success could inspire adoption
Individuals who readily access pirated content may face their demise over this…
Those who provide Internet Protocol television (IPTV), which is widely used to view live sports, films, and premium television, have lost billions of dollars in revenue. However, authorities’ current use of new piracy weapons poses a threat to its very existence.
Utilizing IPTV to stream free content from platforms like Sky Sports or Netflix, a practice that many engage in by exploiting hacking devices like the Amazon Fire TV Stick or Roku box, constitutes a heinous and direct infringement of copyright legislation.
Given that at least one million additional Europeans are projected to adopt IPTV by the end of 2030, this is an issue that shows no indication of abating anytime soon.
However, everything could alter if a single piece of software were implemented to apprehend unauthorized IPTV users.
A significant court decision has been rendered in Spain regarding the battle against unauthorized broadcasts of La Liga, the premier football league in the country. Even though the ruling has begun to generate some confusion due to divergent interpretations.
However, this new system goes considerably deeper and further than what is occurring in Spain.
The recently implemented Piracy Shield system throughout Italy is a controversial but game-changing innovation.
Reports indicate that since the system went live in February of this year, 528 IP addresses and 114 illicit websites streaming premium content for free have been blocked.
Define Piracy Shield.
Piracy Shield exists solely to safeguard the intellectual property of the most prominent athletes in Italy.
We are discussing Prime Video, DAZN, and Sky, among others.
It functions by obstructing unauthorized streaming of their content, including Serie A, the Champions League, and other sporting events that are accessible only through their paywalls.
IPTV is among the services that are blocked, along with DNS and VPN services designed to circumvent geo-specific regulations.
Who is responsible?
An organization known as the Authority for the Guarantee of Communications in Italy (AGCOM) introduced the Piracy Shield.
It is the regulatory body for the publishing, audiovisual, and telecommunications industries in Italy.
Eliminating illicit streaming results from search engines such as Google is one of AGCOM’s objectives.
It signifies that you cannot obtain the desired result by searching for “Serie A free online streaming” due to the implementation of Piracy Shield.
What takes place next? Is the demise of illicit streaming imminent?
You should now hold your breath. Piracy Shield represents the inaugural instance of law enforcement agencies uniting in real-time to combat pirated content.
“Within a matter of months, piracy platforms with respectable traffic will cease to exist if the combined efforts of rights holders, ISPs, VPN and DNS service providers, and search engines prove fruitful,” asserts one VPN provider, ZoogVPN.
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It is a marathon, not a sprint, and the efficacy of the endeavor will be determined significantly over the next few months.
Those in favor of Piracy Shield have asserted that it is critical for the viability of sports in the country, given that Serie A football clubs rely heavily on television rights for revenue.
Will it be available in the UK?
There are currently no known intentions to introduce a system similar to Piracy Shield in the United Kingdom.
However, its viability is readily apparent if it achieves success, particularly in light of the Premier League and the associated television rights agreements.
An astronomical £6.7 billion was divided among Sky Sports, the BBC, and TNT Sports last year for the live and highlights rights to the Premier League for the next four years.
The present valuation of the Serie A TV rights agreement is £3.75 billion.
Moreover, as Spain intensifies its endeavors to combat La Liga piracy, pressure increases abroad to implement more proactive, affirmative action measures.
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