The company claims that the notification was generated automatically but was not adequately reviewed, describing it as “unplanned, insensitive, and unacceptable.”
KFC has apologized in Germany for encouraging customers to “treat yourself” on Kristallnacht.
On the anniversary of the day in 1938 when thousands of Jewish-owned businesses, synagogues, and homes were vandalized and destroyed, the company sent an alert to its mobile app.
The message sent by KFC on Wednesday stated: “It’s the anniversary of Kristallnacht! Add more tender cheese to your crispy chicken as a treat. Now at KFCheese!”
After the initial warning elicited indignation and bewilderment, the company sent a second apologies message an hour later and then issued an official apology for the “unplanned, disrespectful, and unacceptable message.”
The fast food company said that it was generated automatically by its computer systems employing a bot that sends alerts depending on national anniversaries.
However, it stated that its internal review procedure was not adhered to.
KFC stated, “We recognize and respect the severity and significance of this day and remain committed to equity, inclusion, and belonging for everyone.”
During Kristallnacht, in addition to the destruction of property, up to 30,000 Jewish men were picked up and sent to concentration camps, and at least 91 individuals were killed.
It is known as Kristallnacht, which translates to “crystal night,” since broken glass littered the streets of Germany and Austria following the carnage.
