- Social Media Boosts Pumpkin Picking
- Profitable Halloween Venture
- Farms Benefit from Instagram Popularity
Due to the influence of social media, pumpkin picking has evolved into a lucrative Halloween venture for some producers.
The Vale of Glamorgan boasts a hundred thousand pumpkins, with at least five farms offering pick-your-own opportunities.
Certain enterprises in Flintshire claim they can generate £30,000 per acre through pick-your-own produce.
Phil Handley, owner of the Mostyn Kitchen Garden, stated, “It consistently generates substantial profits.”
“You can cultivate 5,000 pumpkins per acre,” he continued. While a store-bought pumpkin may cost only a few pence, people are willing to pay a premium for the chance to pick their own pumpkins and have fun.
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As a result, our pumpkins are priced between £10 and £2. With an average price of £5, the revenue per acre totals £25,000, and the total, including refreshments, can exceed £30,000.
“Pick-your-own is back in fashion, from flowers to fruit and veg,” Mr. Handley explained.
“It used to be big in the ’80s, and now it’s back and more popular than ever because of social media.”
For the third time, Forage Farm, situated on the Penllyn Estate in the Vale of Glamorgan, is offering pumpkin picking.
Matt Homfray, managing partner, noted that business was thriving, with ticket sales up by 40%.
Around 4,000 individuals are expected to visit over the weekend.
“Social media plays a role in this growing popularity, but many of our customers are returning customers,” Mr. Homfray explained.
The Penllyn Estate cultivates twenty distinct pumpkin varieties, with over 10,000 pumpkins.
“Because it can be a lucrative crop for farmers, more farmers are investing in it,” said Mr. Homfray.
“October is dominated by this, but it’s about six months of planning and work to get to this stage.”
Mr. Homfray stated that the five farms in the Vale of Glamorgan that offer pumpkin picking are all within eight miles (12.8 km) of each other, and the high demand justifies their abundance.
The Farmers’ Union of Wales believes that this kind of diversification could bring agriculture closer to the public.
A spokesperson added: “For those farms that can diversify into such ventures, it is no doubt a much-needed additional source of income.”
The term “Instagram popularity”
David and Maria Booker, along with their son Luca, came from Surrey and were spotted at Forage Farm, collecting pumpkins.
“I’ve seen lots of people put it on social media, and then you want to join in and do it,” Ms. Booker remarked.
Furthermore, producers are kind in sharing it with us. It fosters a stronger sense of family unity during Halloween.
Barry residents Ceri Russell and her daughter Kady enjoyed pumpkin picking despite getting covered in mud.
Ms. Russell stated, “In order to carve it, I wish to locate a white pumpkin. It has been shared by a considerable number of individuals on Instagram and is extremely popular. Already, I have expended £20.”
All of her acquaintances, according to Cat Gauci, a resident of Cardiff accompanied by her spouse Paul and two children Ivy and Dylan, took their children pumpkin picking.
Ms. Gauci commented: “People are taking pictures of their kids and putting it on Instagram, and it definitely adds to the popularity of it.”
Daughter Ivy stated, “I enjoy being outside regardless of how muddy it is.”
Guests from Barry, Gemma and Dave Hill, brought their children Joseph and Jenson, to a soiree.
“At pumpkin patches, we have photographs of children maturing over the years,” Ms. Hill stated. Simply put, it’s a delight to revisit those photographs.
“Even though it is more expensive than purchasing them in a supermarket, the experience is worthwhile.”
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