- Apple launching iPhone, new gear Monday
- AI, OLED screens, photo button rumored
- Apple faces antitrust lawsuit, Huawei competition
Apple is set to introduce its next iPhone and a flurry of other new gear on Monday at its largest product launch event of the year.
The event, held at Apple’s headquarters in Cupertino, California, featured the tagline “It’s Glowtime” and the company emblem encircled by a bright aura. Rumours suggest that new colours for the iPhone and other Apple goods will be released.
Apple’s fall product launch has become one of the company’s most important yearly events. It introduces a slew of new devices and sets the tone for the holiday shopping season, which is Apple’s busiest and most profitable period. These new items are frequently the subject of intense speculation both within the tech sector and among the company’s supporters.
In the run-up to the presentation, stories of Apple moving from LCD to OLED screens circulated widely, as did rumours of a dedicated photo button. Early news of the event also suggested that the tech titan would build on its AI “Apple Intelligence” capabilities.
Earlier this year, at Apple’s Worldwide Developers Conference (WWDC), the company highlighted various ways it planned to incorporate AI technologies into its products and services. One of the most significant announcements was a cooperation with OpenAI to integrate ChatGPT technology with Apple’s Siri voice assistant, with officials promising a more “natural” way of engagement.
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Apple’s WWDC announcements and vows to add more artificial intelligence marked a turning point for the corporation, which had delayed the release of consumer-facing AI capabilities longer than competitors like Microsoft. The business’s reluctance to roll out new generative AI features had previously frustrated investors and analysts who were expecting the corporation to offer its own version of the technology.
Apple’s stock price has climbed significantly this year as market interest in generative AI and revenue growth has boosted big tech equities. However, the firm has battled with a global decline in smartphone sales in recent years and the rise of competitors like Huawei in important countries, particularly China. Huawei is anticipated to unveil its line of new items within hours of Apple’s event.
The Department of Justice’s mammoth antitrust lawsuit against Apple, which accuses the company of creating and maintaining an illegal monopoly over the smartphone market, is also looming. Apple has contested the charges in the litigation, which might take years to resolve.
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