Since Elon Musk’s disastrous £36bn takeover of the company, Twitter’s ad revenue had been fast falling, but the CEO appeared to acknowledge in a post that some brands had returned.
According to sources, Amazon intends to resume multimillion-dollar advertising on Twitter.
Amazon will invest approximately $100 million (£81.3 million) annually on the platform, which is currently owned by Elon Musk, according to a tweet from the news blog Platformer.
A Platformer reporter tweeted that the company’s comeback is contingent upon “security adjustments” to Twitter’s advertising platform.
According to a Bloomberg story, Mr. Musk, the CEO of Twitter, stated that Apple Inc. has likewise resumed its full advertising efforts.
Apple and Amazon have not yet replied to the reports.
Since Mr. Musk’s turbulent $44bn (£36bn) buyout of the company, which resulted in a massive personnel exodus, Twitter’s ad revenue had been steadily falling.
Mr. Musk took off half of Twitter’s 8,000-person workforce shortly after acquiring the company and moved even faster to fire its senior executives.
Apple was Twitter’s largest advertiser in the first quarter of this year, spending $48 million (£40 million) on ads on the social network; however, it’s spending on the platform has decreased.
According to ad monitoring firm Pathmatics, the world’s most valuable company spent an estimated $131,600 (£110,000) on Twitter ads between 10 and 16 November, a decrease from the $220,800 (£184,000) it spent between 16 and 22 October, the week before Musk signed the Twitter transaction.
Simultaneously, Mr. Musk lashed out at Apple, claiming that the company has threatened to ban his social network from its app store.
In a series of tweets, the billionaire also questioned whether Apple disliked free speech and whether it would go after Tesla, his electric-car company.
However, the CEO appeared to confirm in a tweet on Saturday that both Apple and Amazon have resumed advertising on Twitter.
Mr. Musk said last week that his company experienced a “huge” revenue decline.
General Mills and Audi of America are among the companies that have ceased or paused advertising on Twitter following the acquisition.
