- White Stuff capitalizes on return.
- Sales and profits rise.
- New customers, dress demand.
The apparel firm White Stuff is profiting from people returning to the High Street after the pandemic.
The organization reported sales of £151.4 million for the twelve-month period ending on April 29th, representing a 13.3% growth compared to the corresponding period last year.
Profits increased by over twofold, from £2.9 million to £7 million.
Customers who had previously avoided The White Stuff’s 123 locations in the United Kingdom have returned to the High Street and shopping centers since the closure restrictions were lifted.
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In the course of twelve months, an unprecedented 317,000 new customers were acquired.
Executives praised the demand for dresses, which increased sales by 42%, and the menswear division, which increased by 28%.
Chief executive Jo Jenkins stated, “We have attentively considered the desires of both our existing and prospective clients, and their reception of our collections has been overwhelmingly positive.”
