- Kardashian accused of exploiting crisis.
- Greenpeace criticizes “nipple bra” promo.
- Climate issue trivialized for profit.
The charity accused Kardashian, following the release of a video promoting her new Skims lingerie item that references the climate crisis, of “using melting glaciers and rising sea levels as a punchline” to increase her profit margins and “making light of an issue that is destroying millions of lives.”
Greenpeace has accused Kim Kardashian of exploiting the climate crisis to promote her “nipple bra” using a “punchline.”
Kardashian was criticised by the environmental organisation following the release of a promotional video for a lingerie item from her Skims apparel line.
Kardashian’s Climate-Related Advertisement
The 43-year-old states in the advertisement, “The sea levels are increasing. Decreased ice sheets are observed.
“While lacking scientific expertise, I firmly believe that every individual is capable of contributing their unique set of skills.
Thus, I present a revolutionary bra with an integrated nipple to keep you looking cool in any weather.
Skims will give 10% of bra sales to 1% For The Planet. This international organisation’s members pledge at least 1% of their annual revenue to environmental causes.
“Join the Webull revolution in the UK and receive your free shares today.”
Greenpeace, on the other hand, has criticised the product, accusing Kardashian of “mocking the climate crisis.”
The charity claimed in an Instagram post titled “Greenwashing explained: climate activists vs Kim Kardashian” that the reality star was “promoting a plastic product made from petrochemicals by co-opting the language of climate activists.”
The advertisement was characterised as an “obvious instance of greenwashing,” with the claim that the product is being promoted in a manner that gives the impression that it is more environmentally sustainable than it truly is.
Greenpeace stated, “More mainstream climate conversations are required”.
However, to increase profit margins by using vanishing glaciers and rising sea levels as a catchphrase is to trivialise a problem that is claiming the lives of millions of people.
“World-renowned figures such as Kim Kardashian are urgently required to advocate for the mitigation of climate change.”
Sadly, the situation here is not that.
Greenpeace stated that the advertisement “continues the detrimental profit-oriented system that is hastening the climate crisis.”
Global Plastic Treaty Discussions
The charity also claims the ad distracts from “more consequential actions,” including the UN Global Plastics Treaty.
This week, delegates from around the world convened in Nairobi, the capital of Kenya, to discuss the establishment of a historic international treaty aimed at addressing the issue of plastic contamination.
The United Nations estimates that plastic pollution’s annual damage to ecosystems, the environment, the economy, and human health can cost as much as $600 billion (£482 billion).
Production of plastics is projected to double within the next two decades if no action is taken, the report continued.
David Cameron’s return as foreign secretary, cabinet changes
