- Liverpool’s Economic Success
- International Tourism Boost
- Praise for Hosting Achievement
The council estimates that the attendance of over 300,000 individuals at Eurovision-related events in Liverpool in May contributed £55 million to the local economy.
When the city hosted the annual song contest, in addition to a festival of other concerts and cultural events, a large number of fans flocked to it.
Liverpool City Council-commissioned research indicates that 306,000 individuals attended Eurovision events in the city centre in total.
It was stated that they spent £54.8 million in establishments such as hotels, restaurants, bars, and stores.
The actual numbers significantly surpassed the council’s forecast of 100,000 visitors and a £25 million economic lift for the year.
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It had stated prior to the event that it would spend £2 million on Eurovision-related expenses, with the Liverpool City Region Combined Authority contributing an additional £2 million.
The grand final and two semi-finals were to be held in Liverpool, after the United Kingdom volunteered to host the competition on behalf of 2022 champions Ukraine.
In addition, a fan village featuring daily waterfront performances, a two-week cultural festival, and various other associated events were organized by the city.
Additionally, council research indicated:
International Appeal and Tourism Boost
The overall attendance at Eurovision events was 473,000, with some individuals attending multiple events.
31,000 guests were from outside the United Kingdom, and 49 countries were represented at the primary live performances.
42% of international visitors felt it improved their view of the UK, 51% were unchanged, and 5% were undecided.
In May, 175,000 hotel accommodations in city centres were sold, the highest number since 2018.
In the course of ten days, 250,000 individuals visited the fan village.
Twenty-four programs were viewed by 326,000 attendees over the course of the two-week cultural festival.
The education and community initiatives engaged 50,000 individuals directly.
96% of visitors indicated that Liverpool would be a worthwhile destination to revisit.
Praise and Recognition
The figures, according to council leader Liam Robinson, “speak for themselves.”
According to him: “Jobs were created, local businesses were on the receiving end of a much-needed boost, and hundreds of thousands of people came to the city, had a great time, and are more than likely to return again.”
According to Jean Philip De Tender of the European Broadcasting Union, Liverpool has been the most prosperous among the host cities that have released economic data thus far.
He said if you embrace it well, like Liverpool has, you may enjoy the benefits.
Mayor of the Liverpool City Region Steve Rotheram further stated that the city had provided spectators with “a Eurovision they will never forget,” whether they watched in person or on television, and that it was “a vital economic boost for our local community.”
Stuart Andrew, minister of culture, remarked, “This research demonstrates the positive effects of hosting major events. I hope we can build upon this success in the future.”
He further stated, “The astounding figures substantiated by this research, in conjunction with our own audience records that broke records, establish that 2023 was, in fact, the most triumphant Eurovision season ever. This is a testament to everyone who contributed to the realization of this year’s song contest.”
Twenty-five years have passed since the last time a city in the United Kingdom hosted Eurovision. The principal performances were conducted at the M&S Bank Arena.
The championship was claimed by Loreen, representing Sweden, which subsequently selected Malmo as the venue for the subsequent competition.
