Euro 2024 and Olympics boost summer sports TV to defy business trends

Creative Media NewsMonday, 9 September 2024, 17:000

There was an uncontested winner of the summer of sport, which concluded on Sunday night with the most magnificent Paralympics in living memory. The sport and how it consistently keeps so many of us watching - even when TV viewing stats resemble Tom Daley diving off a 10-meter platform.The stats were staggering: 23.8 million viewers across BBC and ITV watched England's Euro 2024 final defeat, the greatest UK audience of the year. The BBC's Olympics coverage led the rankings for 17 days, with 5 to 7 million viewers. Channel 4 also had Paralympic audiences that routinely exceeded one million.

Rice and Grealish win Nations League in Ireland to launch new England era

Creative Media NewsSaturday, 7 September 2024, 21:420

Perhaps Lee Carsley was simply absorbed by the first few minutes of his first game as England's interim manager. Because when the manager came out to take his position before kickoff and, yes, before the anthems, he turned right rather than left and sat on the Republic of Ireland bench.Old habits die long for the former Ireland midfielder, and he appeared unconcerned when the blunder was pointed out and he was directed to his proper position. However, if that seemed like a bad portent, no one in England should have panicked.

Al-Ahli could wreck Chelsea’s striker plans on deadline day?

Creative Media NewsSaturday, 31 August 2024, 10:000

Turn off all clocks and telephones. Stop the hacks from barking with their transfer drone. Depending on your level of interest, it's either here or nearly over. The big SLAM of the European window takes place tonight at 11 p.m. BST, sports fans.Chelsea's calm period was expected to end with the signing of Napoli's Victor Osimhen. However, Al-Ahli appears to have swooped in with their pesky Saudi riches, offering up to £135 million for the Nigeria striker throughout a four-year contract. So, all eyes are on Brentford's Ivan Toney as he makes the eight-mile journey to Stamford Bridge. Thomas Frank confirmed this week that Ivan will not play against Southampton on Saturday. Ivan is training well and has an excellent attitude." Yes, it must be done. Chelsea fans will be made up.

Sinner, Swiatek advance to US Open second round, Raducanu exits

Creative Media NewsWednesday, 28 August 2024, 15:000

Top seed Jannik Sinner has put the drug scandal that clouded his US Open preparations in the rearview mirror with a relatively drama-free start to his campaign. At the same time, fellow title candidate Carlos Alcaraz has also moved to the second round with a little hiccup.The spotlight was entirely on Sinner in the day session on Tuesday, as the Italian overcame a poor start to defeat American Mackenzie McDonald 2-6 6-2 6-1 6-2 a week after being acquitted of any wrongdoing in connection with two failed drug tests in March.

Caitlin Clark scores 29 in first post-Olympics game as Fever threaten playoff place

Creative Media NewsSaturday, 17 August 2024, 15:020

Caitlin Clark had 29 points and 10 assists Friday night in Indianapolis, helping the Indiana Fever build a comfortable lead early and hold off the Phoenix Mercury for a 98-89 win.It was the Fever's (12-15) first game since the Olympic break, as the young squad returned to the WNBA season after nearly a month off to continue its pursuit of a playoff spot. The Mercury (14-13) were playing the second of two road games in a row.However, the Mercury did not do as well against the Fever. Their lack of defensive containment against the Fever's backcourt contributed significantly to their defeat.

England’s Ben Stokes ruled out for the remainder of the summer

Creative Media NewsWednesday, 14 August 2024, 11:500

The all-rounder will miss the next three-test series against Sri Lanka, which begins in Manchester later this month.Ben Stokes, England's Test captain, has been ruled out for the rest of the summer due to a torn hamstring.Stokes, 33, sustained the injury while batting for the Northern Superchargers in The Hundred on Sunday and was later seen on crutches.

Ryan Lowe quits Preston following only one game of the new championship season

Creative Media NewsTuesday, 13 August 2024, 0:000

The stunning revelation came after only one game of the season, following Preston's poor performance at home against Sheffield United on Friday night. His assistant, Mike Marsh, will take interim command, along with Peter Murphy and Ched Evans.Lowe's relationship with the Lilywhites' fanbase had deteriorated at times last season, and he was booed off the pitch by a portion of the home crowd following the latest defeat. He appeared to have rescued the situation near the end of the previous season, taking Preston into playoff contention, but they lost a critical home game against possible promotion rivals Norwich and have not gained a point since. With the recent setback, North End has now lost six consecutive games without scoring a goal.

Johnson-Thompson must defeat Thiam in Olympic heptathlon

Creative Media NewsSaturday, 10 August 2024, 10:190

Katarina Johnson-Thompson faces a mountain to climb to win the gold medal in the heptathlon after slipping behind Belgian competitor Nafissatou Thiam on day two, with only one discipline remaining.With only 800m remaining in the seven-discipline event on Friday evening, Johnson-Thompson was 121 points behind the Belgian, who threw a season-best weapon to take the lead after six disciplines. Annik Kaelin, a Swiss athlete, showed tenacity by finishing third after a significant long jump and decent javelin in the morning.To take the gold. Johnson-Thompson, who reclaimed her global title in Budapest last year, would need to take a commanding lead in the final race and finish eight seconds clear of Thiam.

Lee Carsley was announced as the interim England manager

Creative Media NewsFriday, 9 August 2024, 17:260

The England under-21s coach will take over his new role immediately and will lead the Three Lions in September fixtures against the Republic of Ireland and Finland.Lee Carsley has been named interim manager of the England men's football team.It comes after Gareth Southgate stepped down following England's defeat to Spain in the Euro 2024 final.

‘Fight until the end’: high jump gold medalist Mahuchikh’s appeal to Ukraine

Creative Media NewsWednesday, 7 August 2024, 14:000

In between jumps, Yaroslava Mahuchikh returns to her bench, crawls beneath the sleeping bag she always brings into the arena, rests her head on her rucksack, and closes her eyes. She allows her thoughts to wash over her. Sometimes, she opens her eyes and looks up at the night sky. Ironically, Mahuchikh can only find serenity in the cauldron of an Olympic final, surrounded by an 80,000-strong crowd.She doesn't really fall asleep. "But I close my eyes," Mahuchikh explains. "I have a camping blanket that stays cool in any temperature. Everything can be hot or cold, and everything will be fine. It's my pre-jump relaxation, focusing solely on the jumps and noticing how comfortable I feel."

Noah Lyles wins men’s 100m gold in exciting Olympic final

Creative Media NewsMonday, 5 August 2024, 10:000

This was an Olympic 100m final that seemed like a brawl: chaotic, thrilling, spectacular, and raw. The world's eight finest male sprinters crossed the finish line in an immense heap, their form deteriorating as their desperation rose. The giant stadium displays showed little indication of the outcome. Everyone's name only had the word "photo-finish" in it.In the next desperate seconds, Noah Lyles, track and field's finest showman, approached Kishane Thompson, a rising Jamaican star. "I think you've got the Olympics, big dog." For once, Lyles was mistaken. But only just.

Ratcliffe supports new 100,000-seat stadium as Manchester United decides

admin-creativeMonday, 29 July 2024, 18:000

Sir Jim Ratcliffe wants Manchester United to decide on their stadium plans by December. He prefers a new facility with a capacity of 100,000 that will cost more than £2 billion and take six years to finish.That would be built close to Old Trafford, enabling the use of the current arena until the new one is completed. One of the most critical aspects of the build's look is that it is associated with the club.The other alternative is to rebuild Old Trafford, which would significantly decrease revenue because sections of the stadium would be closed while being renovated, or United would have to play elsewhere while construction is underway.

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