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Monday, September 25, 2023
HomeBusinessTwitter lost thousands of users for almost an hour.

Twitter lost thousands of users for almost an hour.

  1. X Experiences Outage, Affecting App and Website
  2. Global Users Report Issues with X’s Functionality
  3. Users React to Elon Musk’s Controversial Rebranding of Twitter to X

Monday, X, formerly known as Twitter, was unavailable for more than an hour.

Issues arose around 9:30 a.m. ET on the app and website.

Users have reported that posts do not display properly on the platform.

It is unknown what prompted the issues, but the app and website were back online by 10:30 a.m. ET.

DownDetector, a website that monitors online disruptions, revealed that portions of Los Angeles, California, Chicago, Illinois, and New York City are experiencing problems.

Other regions of the globe, including the United Kingdom, China, and some European nations, were also experiencing issues with X.

Approximately 49 percent of reported issues were app-related, 41 percent website-related, and 10 percent server connection-related.

The cause of the outage remains uncertain.

Users complained that they are unable to examine posts and that the ‘For You’ section does not load.

Other members of X have reported being unable to ‘like’ posts.

In July, months after acquiring the website in October, Elon Musk rebranded Twitter.

In April, the billionaire formally changed Twitter’s legal name to X Corp, but users discovered X.com redirected them to Twitter.com and the blue app with the emblematic white bird was replaced with a white X on a black background in the summer.

The rebrand was not a fan favorite, leaving many users yearning for their ‘beloved’ Twitter with a logo designed to post musings based on what a little birdie told me.”

Users believe the aesthetics are ‘ugly,’ the new logo ‘sucks,’ and the change ‘feels meaningless and ego-driven.’

Some users disliked the rebranding so much that they launched a Change.org petition to ‘bring back the Twitter blue bird logo.’

One user suggested that Musk rebrand Twitter as “Powered by X” to satisfy all parties.

According to Zach Dioneda, vice president of brand marketing at the fintech company Public.com, people can take rebranding personally.

He stated, “There will be those who feel insulted as loyal users.” People do not enjoy change.

Maggie Sause, director of go-to-market strategies at the New York-based branding agency Red Antler, stated that individuals tend to develop emotional attachments to brands.

It is as if we are saying, ‘How dare you make this decision without consulting me?’ It can almost feel like a betrayal,’ she said.

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