Members of Sainsbury’s loyalty card Nectar will now receive reduced prices on select products purchased online or in-store, similar to the Tesco Clubcard discount program for cardholders.
Sainsbury’s is modifying its loyalty card program to compete with Tesco’s money-saving offers.
Nectar members will receive discounts on hundreds of products when they swipe their card or app in-store or connect it to their Sainsbury’s account online.
It is comparable to the Tesco Clubcard program, which offers cardholders lower prices and the ability to accumulate points redeemable for vouchers or rewards.
As a result of Sainsbury’s price reductions, cardholders will pay £4 for Nescafe Gold Blend instant coffee instead of £8.10, 95p for Heinz baked beans instead of £1.40, and £19 for Tanqueray gin instead of £27.
The offers will not, however, be available in Sainsbury’s local, concessions or petrol stations.
In 2018, Sainsbury’s acquired Nectar, which has approximately 18 million members.
Members will continue to earn Nectar points for Argos, Caffe Nero, and British Airways.
“Nectar prices is a new pricing proposition that offers digital Nectar customers year-round access to an exclusive set of discounts on hand-selected products,” the supermarket behemoth explained.
“A Nectar price label will be displayed on the shelf edge in-store and next to each product online.”
Tesco is reducing the value of its Clubcard rewards program, so consumers will no longer receive a threefold return when redeeming points with scheme partners. Now the points are only worth twice as much.
Inflation as measured by the consumer price index (CPI) rose unexpectedly to 10.4% in February, up from 10.1% in January, due to the rising cost of food and alcoholic beverages in restaurants and bars.
As the cost of living crisis intensified in March, new data and research from Barclays indicate that Britons cut back on consumables and dining out.
62% of respondents said they were attempting to reduce the cost of their weekly groceries.
