- Threads Social Media Platform Loses Half Its Subscribers, Says Meta CEO
- Meta CEO Mark Zuckerberg Addresses Decreasing User Numbers on Threads
- Focus on Retention: Meta Aims to Improve Threads with New Features
Meta CEO Mark Zuckerberg alleges that Threads, its new social media site, has lost over half its customers.
In less than a week after its launch earlier this month, the Twitter competitor surpassed 100 million users.
However, Mr. Zuckerberg has acknowledged that these numbers have since decreased.
If more than 100 million people sign up for your service, it would be optimal if all of them or even half of them stayed. “We are not yet there,” he said.
Mr. Zuckerberg, in a call to employees that was overheard by Reuters, described the situation as “normal” and stated that he expected retention to increase as new features were added to the app.
When it launched, Threads was criticized for its limited functionality.
Meta added “following” and “for you” channels and multilingual post translation.
Chris Cox, the company’s chief product officer, informed the staff that the company was now concentrating on introducing more “retention-driving hooks” to entice users to return to the platform.
He provided the example of “ensuring that Instagram app users can see important Threads.” Threads users must have an Instagram account to join the platform.
Mr. Zuckerberg also informed employees of the company’s massive wager on a yet-to-be-created virtual reality world known as the Metaverse.
Work on the augmented reality (AR) and virtual reality (VR) technologies that will enable it is “not massively ahead of schedule, but on track,” he said, adding that he does not expect it to be widely adopted until the next decade.
This prediction may heighten concerns that Meta has devoted an excessive amount of time and resources to the Metaverse; its Reality Labs division, which produces VR headsets and other products, has piled up multibillion-dollar losses.
This week, the corporation reported a $7.79 billion quarterly profit.
Mr. Zuckerberg also addressed an additional issue that made headlines: his proposed cage match with fellow tech titan Elon Musk.
In June, the two guys suggested a Las Vegas combat from their keyboards.
However, when asked about it during the call, Mr. Zuckerberg stated, “I don’t know if it will come together.”
