- YouTube raises Premium prices.
- Customer reactions and explanations.
- Streaming platforms increase costs.
Following Netflix, Apple TV+, and Disney+, YouTube has become the most recent platform to implement a price increase.
In the United Kingdom, the cost of the YouTube Premium family plan, which allows the use of the same subscription by six accounts, will rise by £2, from £17.99 to £19.99.
In contrast, prices will increase by 30% in the United States and Canada, from $17.99 (CA$17.99) to $22.99 (CA$22.99).
YouTube Premium Benefits and Customer Reactions
Users of YouTube Premium can view videos ad-free, download them, and use them in the background of other applications.
Although the price increase won’t take effect until November 21, several dissatisfied customers have already expressed their displeasure on social media, with some even threatening to cancel the service.
Customers of YouTube Premium were informed via email of the impending price increase.
Before the UK, customers were notified via email regarding the impending pricing increases, with customers in the United States and Canada being the initial recipients.
YouTube’s Explanation and Feedback Page
YouTube writes in the email, “We developed YouTube Premium to provide an uninterrupted YouTube experience, allowing you to be closer to your favorite videos, creators, and musicians.”
It further stated that the price increases were necessary to “maintain the provision of exceptional service and features.”
“Seize the opportunity: Sign up for Webull UK and receive free shares!”
YouTube has apparently established a new page with the explicit purpose of gathering “feedback regarding the YouTube Premium price change” in response to potential negative backlash.
Irate users on X (formerly Twitter) lamented that the price increase compelled them to discontinue their usage of the platform.
“As a result of the price increase, I am canceling my YouTuber premium,” stated one user.
Another added, “I was forced to reload the page at least once per week because I continued to see advertisements, which was already beyond my expectations. It is disappointing.”
Additionally, one user lamented, “I canceled my YouTube Premium subscription just after the price increase.”
“They are completely detached from reality.”
Wider Trends in Streaming Service Price Increases
It appears that the era of inexpensive streaming services has come to an end, as numerous platforms have increased their prices this year.
Disney+ increased its annual subscription fee by as much as £36 just last week, in addition to introducing a new, less expensive option of its service that includes advertisements.
Disney+ in the UK previously cost £79.90 a year, or £7.99 per month.
In the interim, Netflix declared last month that it was increasing its prices for millions of customers in the United Kingdom, with some now being required to pay monthly fees of up to £17.99, or an additional £2 per month.
The cost of its premium, ad-free plan has increased by £2 to £17.99 per month in the United Kingdom. The standard subscription will continue to cost £10.99 per month.
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