- Twitter Replaces Iconic Blue Bird Logo with “X” Amid Plans for “Super App” X
- Elon Musk Announces Rebrand of Twitter to “X Corp” and “X’s” for Messages
- Rapid Rebrand Raises Security Concerns, Musk Fascinated by Letter “X” in Business Ventures
Twitter has replaced its iconic blue bird logo with an “X”
The new white X on a black background has supplanted the bluebird on the desktop version of the social network but has yet to be implemented on the mobile application.
According to Twitter’s owner Elon Musk, “Tweets” will also be substituted with the term “x’s” for messages.
The billionaire updated his Twitter profile image to the new logo and added “X.com” to his bio.
Mr. Musk’s vision for a new kind of social media platform, which he has been discussing for months, is to create a “super app” dubbed X.
On Sunday, the billionaire tweeted that he planned to alter Twitter’s logo, writing, “Soon we will say goodbye to the Twitter brand and all the birds.”
He then shared a photograph of the new X logo projected onto the San Francisco headquarters of Twitter.
Mr. Musk, who renamed the company, X Corp, stated that the change “should have been made a long time ago.”
He posted an image of a flickering X on Twitter and subsequently responded “Yes” when asked if the Twitter logo would change in a Twitter Spaces audio chat.
The new CEO of Twitter, Linda Yaccarino, wrote on the platform that the rebrand represented a thrilling new opportunity.
She stated that Twitter had a profound impact on the way we communicate.
“Now, X will go further, transforming the global town square.”
Biz Stone, the co-founder of Twitter, stated in 2011 that the name Larry is a tribute to basketball sensation and Boston Celtics legend Larry Bird.
Martin Grasser, who designed the logo in 2012, was among those who took to Twitter to lament its demise.
“Today we bid farewell to this magnificent blue bird,” he said. Jack Dorsey, the most well-known co-founder of Twitter, shared the tweet with a goat emoji, which signifies ‘greatest of all time’, later.
In recent years, super-apps such as India’s PayTM and Indonesia’s GoJek have become indispensable to the daily lives of some Asians.
The applications enable users to pay for services via a financial system.
WeChat is a messaging and social media platform that has become one of the largest applications in the region in terms of its service offerings and user base?
China alone was anticipated to have 1.29 billion users in 2017.
Drew Benvie, social media commentator and founder of digital agency Battenhall, stated, “Musk is going all out for the everything app sector, leaving old Twitter in his wake and eyeing the successes of Asia’s trailblazers such as WeChat and Moj.
“Succeeding in just a few additional services, such as purchasing or payments, could be enough to make X superior to Twitter. Musk and the company are playing a tremendous game of catch-up because there are already so many alternatives.
The Twitter website states that the blue avian logo is “our most recognizable asset.”
“That’s why we’re so protective of it,” the statement continued.
In April, the corporation temporarily updated the logo with Dogecoin’s Shiba Inu dog, which raised the joke coin’s value.
A group of Dogecoin investors charged Mr. Musk of insider trading, claiming he had benefitted from driving up its value.
Rapid rebrand
According to business analyst Justin Urquhart Stewart, Twitter’s “loyal but aging base” would not approve of the changes.
The newer generations have moved on to other applications, and Twitter now appears somewhat dated.
“Elon Musk must be cautious because he is almost starting from scratch with an older audience while simultaneously harming the original brand,” he stated.
Additionally, the extremely swift rebranding of Twitter has raised security concerns.
Jake Moore, the global cyber adviser at the security company ESET, stated that the transition from one company name to another could encourage phishing, in which criminals impersonate individuals or organizations to steal user data.
“A rebrand is the perfect opportunity to send phishing emails requesting users to sign in via a new URL from a link within the email,” he told. “Of course, that link wouldn’t be genuine, and this is where people could be tricked into handing over their real Twitter credentials without their usual level of caution.”
This is an easy target for cybercriminals, particularly those searching for a new URL.
X fascination
Mr. Musk has always been fascinated by the letter X, although no one knows why.
In 1999, one of his first business ventures was X.com, which was an online financial platform.
Three years later, Mr. Musk earned $165 million when eBay acquired X.com, which had by then merged with PayPal.
Additionally, he owns the X.com domain, which redirects to Twitter.
Mr. Musk is also the chief executive officer of SpaceX, a 2002-founded commercial American aerospace corporation.
X A-12 Musk is also the moniker of his first child with musician Grimes.
Mr. Musk has also recently launched his long-awaited artificial intelligence startup, xAI, to create a ChatGPT alternative.
