- Glowing X Sign Removed from Twitter HQ Due to Safety Concerns
- Building Inspectors Denied Access for Inspection
- Elon Musk’s Rebranding Campaign Faces Building Problems
Staff prevented building inspectors from inspecting the sign, which lacked appropriate permissions, according to building inspectors.
Just days after being installed, a large glowing X sign has been removed from the roof of Twitter’s headquarters.
The sign was put Friday at the company’s San Francisco headquarters and strobes nearby buildings at night.
Concerns about the structure’s structural safety and illumination have been raised after 24 people complained about it over the weekend, according to building inspectors who have been conducting an investigation.
They reported that officials were denied access to the roof to inspect the sign due to a lack of the essential permit and planning approvals.
Saturday, Elon Musk proudly tweeted a bird’s-eye-view video of the sign, which showed the X emanating a piercing white light and standing approximately two stories tall.
Monday images showed the X was removed from the roof, maybe comforting people attempting to flee its intense glare.
It is not the company’s first building problem in recent years.
The removal of a Twitter logo from the exterior of the building was halted by police last week. Again due to concerns about permits and permissions, resulting in the logo reading “er” for the time being.
This is part of Elon Musk’s contentious rebranding push to support Twitter’s name change to X.
In the style of China’s ubiquitous WeChat, he desires to make X “the everything app” and expand it to meet a vast array of online user requirements.
