Emotional labour is the tedious and frequently invisible task of regulating the emotions of others. "Economies are not driven solely by labour," explains Rose Hackman, author of a book due out in 2020 on the subject. "Work is what sustains communities and families." Emotional labour involves the strategic manipulation of the heart to influence patients, clients, consumers, or passengers. It instils an organisation with a sense of security, belonging, significance, and purpose.